aromatic rice

What drives consumer demand for rice fragrance? Evidence from South and Southeast Asia

What drives consumer demand for rice fragrance? Evidence from South and Southeast Asia

April 5, 2022

Examining consumer preferences for rice attributes is essential for guiding breeding priorities. We find that consumer preferences...

Productivity and profitability of aromatic rice production in the Philippines

Productivity and profitability of aromatic rice production in the Philippines

November 12, 2021

The aromatic rice sector has great potential for industry expansion. This potential is important to be explored...